Zencity Rebrand
The Zencity Rebrand project started as sort of a passion project of mine. When I first arrived to the company, it was clear to me we would have to refresh our brand asap. The opportunity presented itself when the company’s CEO announced we were switching our approach and selling Zencity not as a bundle of products but as one platform.
Type of project
Web Design, Branding
Role
Lead Designer, Web Designer
Tools used
Figma, Wordpress
Year completed
2024
Main reasons for the rebrand were:
The current brand doesn’t reflect company identity, product offering & values
current brand does not support the platform story
Our brand is outdated & inconsistent, our tone of voice and sales pitch confuses prospects and current clients.
The old brand was a “salad” of old designs left by previous designers who worked at Zencity. The company has never tried to actively brand itself or create a uniform brand standard. This resulted in outdated materials, inconsistencies throughout all out going materials, the company website and the company platform.
After a lengthy process of interviewing different agencies, we’ve decided to partner with Block club, a design agency based in Buffalo, NY. working in collaboration with Block club, the emphasis was on refreshing the company’s tone of voice and a few visual elements while the rest of the visual design stage would be completed in house, by me as the designer and our website developer. we were provided with a design for 3 webpages, all other materials were created in house: new logo, prepping design for web development, creating a new website design system and all other needed web assets and company swag.
